Videos in blended learning, if well planned, can serve as a useful learning approach for organizations to achieve a massive boost in their training ROI. One way to plan that is by utilizing the right mix of classroom instruction, online learning, tools, coaching, apps, and resources.
Since videos in e-learning are becoming the preferred mode of delivering learning content, having a video strategy in blended learning is a better approach to deliver training.
There are several benefits of using video strategy in blended learning, and we’ll be looking at them in this article.
8 reasons why video strategy in blended learning is a better approach
Cost-effectiveness
One of the reasons why video strategy in blended learning is a better approach for organizations is because it’s cost-effective. All thanks to the advancement in technology.
With the readily available advanced software, making videos has become an easy process for L&D professionals. It’s cost-effective and only requires less effort and time to create or edit videos for corporate training.
Content delivery
In today’s world, it’s easier to create and convey videos than any other content format. You can deliver videos via video sharing platforms like YouTube and DailyMotion.
Apart from that, you can also make use of social media servers and simple web links for your video delivery. You can always breakdown your video content into bite-size for your learners to have easy access.
Also, you can easily optimize these bite-sized video contents as you need for better results.
Videos are visually appealing
Without a doubt, integrating video strategy in blended learning helps instructors to develop engaging and attractive content for their employees to learn.
That’s because videos are visually appealing to learners to acquire knowledge. Videos help to communicate new concepts and ideas effectively by utilizing a mix of texts, images, and sounds.
With that, employees get the opportunity to enjoy more cognitive engagement with their learning materials.
Videos help learners to retain knowledge
Utilizing video strategy in blended learning is a better approach that enables learners to acquire and retain knowledge. Every learner has different learning styles that work for them.
The visual learners can easily acquire knowledge and retain them when information gets presented to them in the image formats. Apart from that, the auditory learners find it easy to acquire knowledge when ideas get presented to them in audio formats.
Also, kinesthetic learners retain their knowledge when they get involved in a specific learning activity. With video content, it’s easy to present your information in a way that caters to the different categories of learners.
Easy accessibility
In today’s world, the availability of different devices with different varying configuration is fast on the rise. As a result, it can be hard for instructors to create any content format with the belief that it’s going to work on all platforms.
While that is true, the case is different for video formats. That’s because they can run on any media playing devices, including PCs, mobile tablets, smartphones, and TVs.
Apart from that, you can also deliver your video content on social media platforms and enable your learners to access it on the go. That helps to improve the blended learning experience for your employees.
Videos are better for experiential learning
Another benefit of video strategy in blended learning is that they improve the experiential learning experience. You can easily make a video and show your employees what will happen when they take certain actions during work tasks.
By so doing, they can make the right decision whenever they get faced with a similar situation in real-life tasks. This approach is helpful for training employees on complex skills.
Videos are compatible with a wide range of media styles
You can make use of a variety of media styles, including animation videos, animated avatars, and whiteboard drawings for your videos. In the case of explaining how a moving part of a machine works, animations are best to describe that.
Best approach for procedural activities
Video strategy in blended learning is the best delivery approach to put your learners through a learning process involving different procedures. Your learners can get the step by step guide of the training and easily reference it if the need arises.
In conclusion, videos are essential components of blended learning for delivering a better learning experience. It helps to increase learners’ engagement with your training course and reduces cognitive overload.
Apart from that, they are also better to provide an experiential learning experience for your employees. Also, they are cost-effective and can get utilized to deliver sticky learning experiences for your employees to become more productive.
